Case Study: How a B2B SaaS Team Caught AI Misinformation
A mid-market B2B SaaS company discovered that ChatGPT was telling potential buyers they "don't support Salesforce integration" — their #1 integration used by 70% of customers.
The Problem
The team's pipeline had dropped 15% over two quarters with no clear explanation. SEO rankings were stable. Website traffic was steady. The issue was invisible to traditional analytics.
The Discovery
Using Perciva, they discovered ChatGPT, Perplexity, and Claude were all making inaccurate claims about their Salesforce support. The misinformation was directing buyers to competitors.
The Fix
They updated their integration documentation, published a detailed Salesforce setup guide, and added case studies with Salesforce-specific results. Within 3 weeks, AI answers corrected across all engines.
Results
- AI answers corrected within 3 weeks
- Competitor displacement reversed on 3 of 4 prompts
- Demo requests from AI-sourced leads increased 22%