Otterly.ai vs Peec AI
Otterly.ai and Peec AI are both self-serve, both easy to start, and both track how AI engines mention your brand. The gap between them is stage, not philosophy: Otterly is priced for finding out whether AI visibility is a problem for you at all, while Peec is priced and built for a team that has already decided it is and now needs a recurring deliverable.
Otterly.ai
Accessible AI brand mention tracker with a free starter plan and paid tiers from around $29/mo.
Strengths:
- Free starter tier — no budget approval needed
- Simplest onboarding in the category
- Clean, readable visibility dashboards
Weaknesses:
- Basic claim-level analysis
- Limited depth on custom buyer-intent prompts
- Free plan limits get restrictive quickly
Peec AI
Self-serve AI visibility platform with daily tracking across six engines, unlimited seats, and tiers from around $95/mo.
Strengths:
- Unlimited seats on every plan
- Daily refresh across six AI surfaces
- Well-liked by agencies for client reporting
Weaknesses:
- Roughly 3x Otterly's entry price
- Prompt-based tiers scale up fast
- No Claude coverage
Verdict
Choose Otterly.ai if you are a solo founder or small team still validating whether AI answers matter for your category — the free tier answers that question for nothing. Choose Peec AI if visibility tracking is already someone's recurring job, if more than one person needs a login, or if you report results to clients. Peec is the stronger ongoing product; Otterly is the cheaper way to learn whether you need one.
If your question is narrower than 'are we visible?' — specifically, 'what does AI tell a buyer comparing us to a competitor, and is it accurate?' — that is a different product category. Perciva runs buyer-intent prompts, stores the verbatim answer as evidence, extracts the individual claims AI makes about your pricing, integrations, and security, and fires an alert when a rival takes your slot. From €49/mo. Not a replacement for broad visibility reporting.
Frequently Asked Questions
Which is cheaper?
Otterly.ai, by a wide margin. It has a free starter tier and paid plans from around $29/mo. Peec AI starts around $95/mo, though that buys daily tracking and unlimited seats.
Do they track the same engines?
Partly. Otterly focuses on ChatGPT, Perplexity, and Gemini. Peec covers those plus Microsoft Copilot, Google AI Mode, and AI Overviews. Neither tracks Claude.
Can you start on Otterly and move to Peec later?
Yes, and that is a common path. Neither tool locks you in with long contracts, but historical data does not transfer between platforms — so if trend lines matter to you, switch sooner rather than later.