Semrush AI Visibility Toolkit vs Peec AI
Semrush's AI Visibility Toolkit and Peec AI cost almost exactly the same to start — about $99 and about $95 a month. What differs is what the money buys and how it scales. Semrush gives you AI tracking where your SEO data already lives, but meters prompts, domains, and seats. Peec gives you more prompts and unlimited seats, but it is another platform to run. The tipping point is usually team size or prompt count.
Semrush AI Visibility Toolkit
AI prompt tracking, competitor research, and an AI search site audit inside the Semrush suite, at $99/mo per domain.
Strengths:
- Sits alongside your existing Semrush keyword and site data
- One login and one invoice if you already use Semrush
- Included in Semrush One bundles from $199/mo
Weaknesses:
- Base plan tracks only 25 prompts
- Extra prompts cost roughly $60/mo per 50
- Each extra domain or user seat is another $99/mo
Peec AI
Dedicated self-serve AI visibility platform with daily tracking, unlimited seats, and tiers from around $95/mo.
Strengths:
- Unlimited seats on every tier
- Roughly 50 prompts on the Starter plan — double Semrush's base
- AI visibility is the core product, not an add-on
Weaknesses:
- No Claude coverage
- Another tool and invoice to manage alongside your SEO suite
- Prompt-based tiers escalate as your prompt list grows
Verdict
Choose the Semrush AI Visibility Toolkit if your team already pays for Semrush, you track one domain, and roughly 25 prompts covers your needs — the reduced tool sprawl and shared data are genuinely worth something. Choose Peec AI the moment either constraint breaks: a second person needing a login costs another $99/mo on Semrush but nothing on Peec, and expanding beyond 25 prompts costs around $60/mo per 50 on Semrush against a starter allowance roughly double that on Peec. For a single-seat, single-domain SEO team, Semrush usually wins on convenience; for anything multi-seat, Peec gets cheaper fast.
Both of these produce visibility reporting. If what your revenue team keeps asking for is different — which buyer questions currently route prospects to a competitor, and what exactly the AI said — Perciva works that surface: buyer-intent prompt monitoring, verbatim answer capture, claim extraction, and displacement alerts, from €49/mo. It gives you none of Semrush's keyword data and less reporting breadth than Peec.
Frequently Asked Questions
Which is cheaper?
Almost identical at entry — $99/mo per domain for Semrush versus around $95/mo for Peec. The difference is scaling: Semrush charges $99/mo per additional seat or domain and roughly $60/mo per 50 extra prompts, while Peec includes unlimited seats.
Do they track the same engines?
There is heavy overlap on the main surfaces — ChatGPT, Perplexity, Gemini, and Google's AI results. Peec also covers Microsoft Copilot and Google AI Mode. Neither includes Claude. Both change coverage often, so verify before buying.
Can you use both?
You can, but the overlap is high and it is hard to justify paying twice for prompt tracking. A more common split is keeping Semrush for SEO and buying a dedicated AI tool for AI visibility, rather than running the Semrush AI add-on alongside a specialist.