The Best AI Visibility Tools in 2026 (Compared)
· 7 min read · By Perciva Team
The short answer: Perciva is the best AI visibility tool for B2B SaaS teams who need to know what AI tells buyers during evaluation, Profound is the strongest enterprise option for citation analysis, Peec AI is the pick for daily visibility reporting with unlimited seats, Otterly.ai is the easiest free starting point, and Rankscale gives you the widest engine coverage for the least money. Trakkr, Athena, Scrunch AI and Evertune round out the shortlist for narrower cases.
There is no single winner here, because "AI visibility" bundles three different jobs: measuring whether AI engines mention you, understanding what they actually say about you, and fixing the sources behind those answers. Tools optimize for one of the three. Pick the wrong one and you end up with a dashboard full of scores that never changes a decision. This comparison sorts nine tools by which job they are genuinely best at.
How we picked
We build Perciva, so treat this as a vendor comparison and check the pricing pages yourself before you buy — figures move fast in this category. To keep the ranking honest, we scored every tool against the same five criteria and said plainly where rivals beat us.
- Engine coverage: which assistants are actually monitored — ChatGPT, Perplexity, Gemini, Claude, Copilot, Google AI Overviews, and the long tail.
- Depth of analysis: does the tool report that you were mentioned, or what was said about you? Share of voice is a starting point, not an answer.
- Pricing transparency: published self-serve tiers beat "request a demo" for most teams under 200 people.
- Actionability: whether a finding comes with a next step, or just a number that moved.
- Fit: who the product was built for. An enterprise brand platform and a founder-run SaaS monitor are not competitors, whatever the category page says.
1. Perciva — best for B2B SaaS buyer-intent monitoring
Verdict: the most focused option if your real question is "what does AI tell my buyers when they compare us to a rival," and the wrong choice if you want a broad brand-marketing dashboard.
Perciva monitors the prompts B2B buyers actually type during evaluation — comparisons, pricing, integrations, security — across ChatGPT, Perplexity, Gemini and Claude. Instead of stopping at a mention count, it extracts claim-level statements ("their pricing starts at X," "they lack SSO"), flags competitor displacement when an engine switches its recommendation, and shows the verbatim answer that did it.
Best for: B2B SaaS marketing and product-marketing teams. Pricing: Starter €49/mo, Growth €129/mo, Team €299/mo, with a 7-day free trial and no credit card.
Pros:
- Claim-level analysis of what AI says, not just whether it mentioned you
- Competitor displacement alerts with the answer text attached
- Transparent self-serve pricing and same-day setup
- ChatGPT, Perplexity, Gemini and Claude coverage
Cons:
- Newer entrant (launched 2025) with a shorter track record than Profound
- Built for B2B SaaS — a poor fit for consumer brand tracking
- Starter tier covers 1 project and 2 engines; full coverage starts on Growth
2. Profound — best for enterprise citation analysis
Verdict: the category's enterprise standard-bearer, with the deepest work on which sources AI engines lean on — if you have the budget and a procurement cycle to spend.
Profound is an AI search analytics platform aimed at large teams, with citation source analysis and reporting built for stakeholders who need board-ready numbers. It is the tool most often shortlisted when an enterprise decides AI search deserves its own line item.
Best for: enterprise marketing organizations with dedicated GEO budget. Pricing: sales-led; public benchmarks suggest four-figure monthly minimums.
Pros:
- Deep citation source analysis
- Enterprise-grade reporting
- Strong brand recognition inside the category
Cons:
- Sales-led pricing with no public tiers
- Heavier implementation than self-serve tools
If Profound is on your list but the pricing is not, our Profound alternatives breakdown and the head-to-head Perciva vs Profound page cover the trade-offs in detail.
3. Peec AI — best for daily visibility reporting
Verdict: the cleanest self-serve visibility tracker, and a favourite of agencies because seats are unlimited.
Peec tracks prompt-level mentions, rank position and sentiment across ChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Mode and AI Overviews, refreshed daily. It is monitoring-first: excellent at telling you what changed, lighter on what to do about it.
Best for: SEO teams and agencies running recurring visibility reports. Pricing: self-serve tiers from around $95/mo for roughly 50 tracked prompts.
Pros:
- Unlimited seats on paid plans
- Daily refresh and clean dashboards
Cons:
- Prompt-based pricing climbs quickly as you scale
- Claude is not in the tracked engine set
4. Otterly.ai — best free starting point
Verdict: the lowest-friction way to find out whether you have an AI visibility problem at all.
Otterly is a self-serve AI brand mention tracker with a genuinely free starter tier (quota-capped on prompts and engines) and paid plans from around $29/mo. Onboarding takes minutes, which is why it is the tool most teams try first.
Best for: solo founders and small teams validating the problem before budgeting for it. Pricing: free starter tier; paid from about $29/mo.
Pros:
- Free entry tier with no commitment
- Simple onboarding and a clean interface
Cons:
- Basic claim analysis
- Limited depth on buyer-intent prompts
5. Rankscale — best engine breadth per euro
Verdict: unbeatable coverage-to-cost ratio if you want to see many engines and regions without a contract.
Rankscale uses credit-based pricing from roughly $20/mo and covers 17+ engines — ChatGPT, Claude, Gemini, Perplexity, Copilot, Mistral, DeepSeek and Grok among them — across 240+ regions and languages. The trade-off is breadth over depth.
Best for: solo marketers and international brands mapping coverage cheaply. Pricing: credit-based, from around $20/mo.
Pros:
- Widest engine coverage in the category
- Cheapest realistic entry point
Cons:
- You budget prompts times engines times frequency yourself
- Visibility and sentiment scoring rather than claim-level analysis
6. Trakkr — best flat-rate model coverage
Verdict: the anti-upsell option — every tracked model is included on every plan.
Trakkr tracks eight AI models (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek and Meta AI) on all tiers, and adds white-label reporting for agencies. Plans bundle AI article generation whether or not you want it.
Best for: startups and agencies that hate per-engine add-ons. Pricing: from about £79/mo (roughly $100) with a 14-day free trial; Scale is £395/mo for 10 brands.
Pros:
- All eight models on every plan, including Claude
- White-label reports for client work
Cons:
- Entry tier covers one brand with a 50-prompt cap
- Bundled content generation you may not need
7. Athena (AthenaHQ) — best for enterprise GEO programs
Verdict: a credible generative engine optimization platform for enterprises that want custom dashboards, priced accordingly.
Best for: enterprise GEO teams with dedicated budget. Pricing: sales-led custom pricing.
Pros: strong GEO positioning; custom enterprise dashboards. Cons: opaque pricing; heavier setup cycle.
8. Scrunch AI — best polished self-serve UX
Verdict: a modern, well-built AI search visibility product; the pricing conversation is the only friction.
Best for: marketing teams that want a step up from a starter tool without enterprise complexity. Pricing: custom.
Pros: modern interface; multi-engine coverage. Cons: custom pricing; limited buyer-intent depth.
9. Evertune — best for large-scale brand simulation
Verdict: the option for brand teams measuring category-level perception at volume, not for lean SaaS teams.
Evertune runs large-scale prompt simulations across 10+ AI models and extends into AI advertising. Its published Pro plan is $800/mo (100,000 prompts analyzed, up to 11 models, unlimited brands, competitors and users); enterprise contracts are custom.
Pros: large-scale sampling; enterprise credibility. Cons: $800/mo floor; broader than a monitoring need.
Comparison table
| Tool | Best for | Entry pricing | Depth |
| Perciva | B2B SaaS buyer-intent | €49/mo | Claim-level |
| Profound | Enterprise citation analysis | Sales-led | Citation-level |
| Peec AI | Daily visibility reporting | ~$95/mo | Mention and rank |
| Otterly.ai | Free starting point | Free / ~$29/mo | Mention-level |
| Rankscale | Engine breadth on a budget | ~$20/mo credits | Mention and sentiment |
| Trakkr | Flat all-model coverage | ~£79/mo | Visibility scoring |
| Athena | Enterprise GEO programs | Sales-led | Dashboard analytics |
| Scrunch AI | Polished self-serve UX | Custom | Visibility analytics |
| Evertune | Large-scale brand simulation | $800/mo | Category perception |
How to choose
Work backwards from the decision you want the tool to change. If you need to prove AI search deserves budget, a visibility score from Otterly or Rankscale is enough. If you need to stop losing deals to a rival that ChatGPT keeps recommending, you need claim-level monitoring and displacement alerts. If a procurement team is involved and citations are the deliverable, Profound and Athena are the right conversations.
Two practical tips. First, count prompts before you compare prices — prompt caps, not headline rates, are what actually determine your bill. Second, run the same five buyer questions through two shortlisted tools during their trials and compare the outputs; the difference between mention tracking and answer analysis becomes obvious within a week.
Next: see which tool fits B2B SaaS best or compare free and freemium options.